As one of the world’s leading players in the ingredients market, Cargill has many different stakeholders. To maximise effectiveness, it is important to tailor the brand story and core message to the context and domain of each stakeholder.

Innovation is what drives Cargill. To communicate this message, we found an innovative way to present Cargill to customers and business relations at the international Food Ingredients Europe exhibition, filmed Cargill’s sustainable seaweed plant in Madagascar using 360-degree cameras for a new way of storytelling, and organised a brand shower during the Leadership Summit for colleagues from around the world.

And we also released a new online video to encourage interaction between colleagues.

NR6 provides our EMEA Marketing Communications team with a fresh outside-in perspective. Together, we develop a wide range of marketing communication solutions for various stakeholders each year. We're always happy with the end result and can rely on NR6 to carry out any project smoothly and efficiently. My corporate communications team also hired NR6 to design a communication strategy for our most important leadership event. Need I say more?
René Berendse, Marketing Communications Manager EMEA at Cargill

René Berendse

Marketing Communications Manager EMEA at Cargill
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STAKEHOLDER GROUPS

68

MEANS OF COMMUNICATION

Branding, films, presentations, fair concepts, live events, a virtual lab.
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YEAR PARTNERSHIP

Paul Arts

WOULD YOU LIKE TO PARTNER WITH US TO CREATE A WINNING STAKEHOLDER COMMUNICATION STRATEGY?

Contact Paul to discuss how we can be of service to you.

+31 6 53 58 86 57   paul@nr6.nl

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