It’s fantastic to be one of the first to come up with a premium proposition. But in our increasingly privatised healthcare system, similar initiatives are shooting up everywhere. Before launching a new communication strategy, it can be useful to re-examine what sets you apart from your competitors.

For market leader Domus Magnum, we organised four intensive work sessions to go back to basics and formulate the essence of the brand.

The best way for seniors to live comfortably as they age is to live in a place that feels like home. This promise does justice to the high-quality care provided by Domus Magnus as well as the unique location of the care homes.

When we wanted to expand our 'Leven is...’ brand campaign with a TV commercial, NR6 talked to us about communication in a broader sense. They made us aware that, after recent growth and having obtained market leadership, we should be focusing on strengthening the foundation of our communication strategy. To this end, NR6 organised four multidisciplinary work sessions with representatives from all levels of our company in order to improve our understanding of our stakeholders and their playing fields. This provided a solid foundation on which we developed our internal and external communication plans.
Huub Deterd, CEO Domus Magnus

Huub Deterd

CEO Domus Magnus
5

STAKEHOLDER GROUPS

Residents, decision-makers, referrers, internal organisation, the media.
12

MEANS OF COMMUNICATION

Communication strategy, manifest, visual identity, internal communication, external communication concept, film scripts, radio scripts, advertisements.
4

YEAR PARTNERSHIP

Paul Arts

WOULD YOU LIKE TO PARTNER WITH US TO CREATE A WINNING STAKEHOLDER COMMUNICATION STRATEGY?

Contact Paul to discuss how we can be of service to you.

+31 6 53 58 86 57   paul@nr6.nl

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