Employees, cruise ships, transshipment and shipping companies, residents, Zaanstad, Amsterdam. These are just a few examples from the list of 73 target groups of Port of Amsterdam.

Creating a single story that resonates with so many stakeholders is no easy task.

First, we organised the 73 target groups into nine stakeholder groups. Then we developed a core message for each stakeholder. We created a content matrix, developed a ‘Green Brand Book’ for employees, filled the communications calendar with content, and presto… we had a solid basis for grip.

From here, Port of Amsterdam’s stories now find their way to the eyes and ears of interested residents, civil servants, customers and passengers. What’s more, each target group is able to navigate the Port of Amsterdam website with ease.

Since our partnership began, Port of Amsterdam’s reputation scores have improved substantially. And this is only the beginning…

We worked closely with NR6 in developing our stakeholder communication strategy. NR6 translated the strategy into content and tools. They upgraded our visual identity and helped establish our digital platform. How erratic the process was, Paul and his team always succeeded in creating products that hit the mark, with a sense of humour and wit. We are happy to have them as our partner.
Bart Sikking, Head of Communication at Port of Amsterdam

Bart Sikking

Head of Communication at Port of Amsterdam
9

STAKEHOLDER GROUPS

Instead of 73 target groups at the start of our partnership.
124

MEANS OF COMMUNICATION

Content strategy, visual identity, brand guide, image database, digital platform, Uitmarkt, annual reports, internal communication, strategic plans, animations, films, SAIL.
5

YEAR PARTNERSHIP

Paul Arts

WOULD YOU LIKE TO PARTNER WITH US TO CREATE A WINNING STAKEHOLDER COMMUNICATION STRATEGY?

Contact Paul to discuss how we can be of service to you.

+31 6 53 58 86 57   paul@nr6.nl

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